Ever wondered who is the clever brain, making sure that your new kicks are always slightly better than the ones you had before? It is very likely that Mike Friton is one of them. Mike is is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike’s work is a great example of how non-traditional methods of exploring one’s craft can lead to unique end results.