We already introduced Carl Kleiner's work a couple of times on iGNANT but we just have to show the latest project he did for Avios. Using the company's slogan 'Anything can Fly', Kleiner arranged different items hovering through a skyblue painted room. Chairs, table, a violin, ice cream, an equestrian helmet, drilling machine, lipstick, cucumber, just anything is striving againts the ceiling of the room. The objects are a selection of the items you can choose from at Avios when collecting points for buying plane tickets. Kleiner succeeded once more at making a humorous ad campaign with very simple means and vivid visual effects.
All images © Carl Kleiner