The project rrrrrrrroll is made by a group of friends from Japan. They were all thinking how cool it would be to produce something while just hanging out together when they started to make their amazing animated pictures. The small GIFs are showing people or objects turning around their own axis. Most of the pictures have been produced on a short trip where the group of friends spent half the time shooting and just had fun being together. The reason the gifs are rolling is because they wanted to make the animation as minimal as possible and also because they wanted to make something that expresses flow of time.
All images © rrrrrrrroll